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Plan. Integrate. Connect.

Still confused about how social media can help your business or organization?

Need to develop an effective social communications strategy but don’t know where to begin?

We offer a variety of high quality services to help you accomplish your objectives.

Social media is a communications tool that is quickly becoming prominent in the modern business world, and it can be an extremely effective way to promote products and services to a targeted audience. Websites function as a static billboard to promote your products, services,or ideas, but social media opens up dynamic dialogue with your customers, allowing for interaction and personal connection.

Unfortunately, many companies and organizations jump into social media networks without knowing how to use it properly. Common mistakes include using Twitter solely to push products or services, providing inaccurate or uninteresting content, scraping content from other sites, and failing to engage in honest dialogue with their customers.

Getting started on the right foot is essential in executing a successful social media communications strategy, and that is where [B]cause Media can help. We ensure that you get the best possible results for your business and your customers by setting up social networking profiles, optimizing your current sites for social media interaction, and training you on how to successfully utilize these platforms.


Engaging Businesses to Get Involved In Community

One of our strong desires at [B]cause Media is to ensure that our business model reflects our personal beliefs — giving back to our community to make it a better place. We do that by volunteering and donating to causes and organizations that speak close to our hearts.  Rarely, a weekend goes by without us doing some type of volunteer work — online or offline.


Here are some volunteering ideas:

Habitat for Humanity – This organization builds homes in poverty-stricken areas for those in need and you may even make a new friend while you’re at it! Go to and click on the “Get Involved” tab in the upper left hand corner, or click on “Volunteer Locally” on the home page.

American Red Cross
– These are the people at the heart of our disaster situations. You can even volunteer your time by donating blood, which is so important for those who depend on it! At the home page, on, click on “Giving and Getting Involved”, and select “Volunteer.”

United Way – This organization is good for people that like variety or that can’t find a volunteer opportunity that they’re crazy about- they can connect you with everything from seniors living at home to children that need help with schoolwork. Visit the site at, and click on “Volunteer” under “Education.”

Big Brother/Big Sister – If you enjoy working with children and would like to meet someone with the same interests as you, this is the one! Big Brother/Big Sister programs pair you with a boy or girl, based on your interests, and you are their mentor. Have fun going on a walk together and grabbing an ice cream cone in the middle of July, or sit outside and do Algebra homework together! Many people stick with this for long periods of time because of the friendships that are made, and this helps the children have someone stable in their lives. Check out and click on “Volunteering” on the left hand side.

Meals on Wheels – This organization provides meals for seniors that live at home independently. Another wonderful way to meet some new friends! Click on the link: and go to “Take Action” near the bottom of the pages.

When was the last time you gave back to your community?

How We Got Started

Back in Feb 09, I began volunteering for Heifer International and started a blog for Heifer International Portland as a communication tool for our volunteers and supporters in the local area. At the same time I tapped into social media networks of Twitter, Facebook, Linkedin, and many others, to promote Heifer International’s work, particularly in the Pacific Northwest. Since then, things have grown tremendously with opportunities I could have never imagined.

The Success of Heifer Portland.
At the beginning, throwing myself and Heifer Portland into the social media community came with trial and errors. Fortunately, I’m a quick learner. Around the beginning of summer of 2009 we started seeing the fruits of our labor. More and more people came out to our events as our message started to spread in the online and offline communities. We were getting invitations to several other events.

Social Media Conferences. Since diving into the social media community pool, I’ve attend numerous of social media conferences (there are hundreds of them each year). The three conferences that stand out are Gnomedex, Blog World & New Media Expo, and South-by-Southwest Interactive Conferences.

The Gnomedex conference is held in Seattle, WA, and it was my first dip into the social media waters. At Gnomedex, I got to meet some of the influencers of the social media world and see for myself what this new media community was all about. The result — passionate men and women who love what they do and want to share it with the world.

At the Blog World and New Media Expo in Las Vegas, NV, it was the same, but 10x bigger. And South-by-Southwest Interactive in Austin, TX was 50x bigger! Attending these conferences I was able to build my social media tools kit and network with some of the superstars in the social media universe.

Kompolt’s “Name Your Cause Contest.” It wasn’t until the contest (Kompolt) that gave me the idea of starting [B]cause Media. Kompolt held a contest for nonprofit organizations to win tickets to The Blog World & New Media Expo. The top 10 charities that won,  including Heifer Portland, were smaller nonprofit organizations with little to no budget but knew how to harness the power of social media to get their message out and galvanize supporters (here is Heifer Portland’s story). We beat out some of the largest nonprofits like LiveStrong, Charity Water, and Susan G. Komen for The Cure.

[B] caring, [B] giving, [B] awesome. With the successes of Heifer Portland, validating the power of social media, and my passion and enthusiasm for social cause media and new media (along with my other qualifications) — [B]cause Media was founded. We want to help small businesses and small nonprofits succeed, using tools and marketing strategies that can catapult them above the fray and noise by strengthening their brand, spreading their message, and increasing new customers.

[B]cause Media is a reflection of my own personal mission statement: “You are defined by what you give.” We encourage our clients to get involved in their community through volunteerism and charitable donations with our pricing structure. It starts with our custom [B]cause Media charity business cards (TisBest Philanthropy Charity Gift Card), where you can make a donation to your favorite charity immediately. We “walk the talk” with our tag line: “Good for Business. Good for the Community.”

SMO Books

Social Media Optimization (SMO) is a powerful strategy for building brand recognition and increasing your brand’s visibility on social networks. SMO Books are pocket-sized guide books to help you plan, post, and measure your social media success.

Would you like to build your brand, be identified as a thought leader in your field, provide valuable content to new visitors and increase quality inbound links to your website?

By creating compelling content and developing genuine relationships, Social Media Optimization (SMO) is a powerful strategy for building brand recognition and increasing your brand’s visibility on social networks.

SMO Books are pocket-sized guide books to help you plan, post, and measure your social media success. They help you get organized and stay focused on your social communication goals with an outline of activities and resources, while measuring results.

Order your copy or two at

Benefits of a Social Media

> Maximize the customer experience, driving engagement and bringing the brand alive

> Build loyalty & increased engagement through ongoing conversation and brand experience


The 12 Major Benefits Of Social Media

1.  Increased awareness of the organization

2.  Increased traffic to website

3.  Greater favorable perceptions of the brand

4.  Able to monitor conversations about the organization

5.  Able to develop targeted marketing activities

6.  Better understanding of customers perceptions of their brand

7.  Improved insights about their target markets

8.  Identification of positive and negative comments

9.  Increase in new business

10.  Identification of new product or service opportunities

11.  Ability to measure the frequency of the discussion about the brand

12.  Early warning of potential product or service issues