We’re all Social Media Specialists

Saw this cartoon and it made me think of whats to come in the next year or two. A few “experts” will claim to be  “Social Media Specialists” just because they are on Twitter and Facebook.

Not.

Success in social media for a business is more than being on the web, but an overall communication strategy that engages passive customers into loyal customers.

How many customers say “I saw your announcement on Twitter or Facebook?” If the answer is none to a very few, then your social media communications strategy by your “Social Media Specialist” isn’t working.