Social Media is Not a Popularity Contest

by [B]cause Media on January 3, 2010

The Twitter fail whale error message.

I found this fascinating quote today:

Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.socialmediatoday.com, 10 Ways to Get Serious About Social Media, Jan 2010

You should read the whole article.

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