Saw this cartoon and it made me think of whats to come in the next year or two. A few “experts” will claim to be “Social Media Specialists” just because they are on Twitter and Facebook.
Not.
Success in social media for a business is more than being on the web, but an overall communication strategy that engages passive customers into loyal customers.
How many customers say “I saw your announcement on Twitter or Facebook?” If the answer is none to a very few, then your social media communications strategy by your “Social Media Specialist” isn’t working.

Holy cow! This is awesome(ness) at its best! Yahoo Asks (each and every one of you) “You In?”
This holiday, create a ripple of happiness triggered by your single act of kindness.
Yahoo is giving people a chance to perform random acts of kindness and encourage their friends and families to do the same with its “You In?” campaign.