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Plan. Integrate. Connect.

Still confused about how social media can help your business or organization?

Need to develop an effective social communications strategy but don’t know where to begin?

We offer a variety of high quality services to help you accomplish your objectives.

Social media is a communications tool that is quickly becoming prominent in the modern business world, and it can be an extremely effective way to promote products and services to a targeted audience. Websites function as a static billboard to promote your products, services,or ideas, but social media opens up dynamic dialogue with your customers, allowing for interaction and personal connection.

Unfortunately, many companies and organizations jump into social media networks without knowing how to use it properly. Common mistakes include using Twitter solely to push products or services, providing inaccurate or uninteresting content, scraping content from other sites, and failing to engage in honest dialogue with their customers.

Getting started on the right foot is essential in executing a successful social media communications strategy, and that is where [B]cause Media can help. We ensure that you get the best possible results for your business and your customers by setting up social networking profiles, optimizing your current sites for social media interaction, and training you on how to successfully utilize these platforms.


How We Got Started

Back in Feb 09, I began volunteering for Heifer International and started a blog for Heifer International Portland as a communication tool for our volunteers and supporters in the local area. At the same time I tapped into social media networks of Twitter, Facebook, Linkedin, and many others, to promote Heifer International’s work, particularly in the Pacific Northwest. Since then, things have grown tremendously with opportunities I could have never imagined.

The Success of Heifer Portland.
At the beginning, throwing myself and Heifer Portland into the social media community came with trial and errors. Fortunately, I’m a quick learner. Around the beginning of summer of 2009 we started seeing the fruits of our labor. More and more people came out to our events as our message started to spread in the online and offline communities. We were getting invitations to several other events.

Social Media Conferences. Since diving into the social media community pool, I’ve attend numerous of social media conferences (there are hundreds of them each year). The three conferences that stand out are Gnomedex, Blog World & New Media Expo, and South-by-Southwest Interactive Conferences.

The Gnomedex conference is held in Seattle, WA, and it was my first dip into the social media waters. At Gnomedex, I got to meet some of the influencers of the social media world and see for myself what this new media community was all about. The result — passionate men and women who love what they do and want to share it with the world.

At the Blog World and New Media Expo in Las Vegas, NV, it was the same, but 10x bigger. And South-by-Southwest Interactive in Austin, TX was 50x bigger! Attending these conferences I was able to build my social media tools kit and network with some of the superstars in the social media universe.

Kompolt’s “Name Your Cause Contest.” It wasn’t until the contest (Kompolt) that gave me the idea of starting [B]cause Media. Kompolt held a contest for nonprofit organizations to win tickets to The Blog World & New Media Expo. The top 10 charities that won,  including Heifer Portland, were smaller nonprofit organizations with little to no budget but knew how to harness the power of social media to get their message out and galvanize supporters (here is Heifer Portland’s story). We beat out some of the largest nonprofits like LiveStrong, Charity Water, and Susan G. Komen for The Cure.

[B] caring, [B] giving, [B] awesome. With the successes of Heifer Portland, validating the power of social media, and my passion and enthusiasm for social cause media and new media (along with my other qualifications) — [B]cause Media was founded. We want to help small businesses and small nonprofits succeed, using tools and marketing strategies that can catapult them above the fray and noise by strengthening their brand, spreading their message, and increasing new customers.

[B]cause Media is a reflection of my own personal mission statement: “You are defined by what you give.” We encourage our clients to get involved in their community through volunteerism and charitable donations with our pricing structure. It starts with our custom [B]cause Media charity business cards (TisBest Philanthropy Charity Gift Card), where you can make a donation to your favorite charity immediately. We “walk the talk” with our tag line: “Good for Business. Good for the Community.”

SMO Books

Social Media Optimization (SMO) is a powerful strategy for building brand recognition and increasing your brand’s visibility on social networks. SMO Books are pocket-sized guide books to help you plan, post, and measure your social media success.

Would you like to build your brand, be identified as a thought leader in your field, provide valuable content to new visitors and increase quality inbound links to your website?

By creating compelling content and developing genuine relationships, Social Media Optimization (SMO) is a powerful strategy for building brand recognition and increasing your brand’s visibility on social networks.

SMO Books are pocket-sized guide books to help you plan, post, and measure your social media success. They help you get organized and stay focused on your social communication goals with an outline of activities and resources, while measuring results.

Order your copy or two at

Benefits of a Social Media

> Maximize the customer experience, driving engagement and bringing the brand alive

> Build loyalty & increased engagement through ongoing conversation and brand experience


The 12 Major Benefits Of Social Media

1.  Increased awareness of the organization

2.  Increased traffic to website

3.  Greater favorable perceptions of the brand

4.  Able to monitor conversations about the organization

5.  Able to develop targeted marketing activities

6.  Better understanding of customers perceptions of their brand

7.  Improved insights about their target markets

8.  Identification of positive and negative comments

9.  Increase in new business

10.  Identification of new product or service opportunities

11.  Ability to measure the frequency of the discussion about the brand

12.  Early warning of potential product or service issues

Put a QR Code on it!

What are QR (Quick Response) codes? They are barcodes on steroids – a hot marketing tool for advertisers and businesses with endless opportunities.

Slideshare presentation

I wrote an article in the Vancouver Business Journal – The Key to Southwest Washington Business this year, “Plan to Scan”

How to engage your market with QR codes

Social media, smartphone technology and user-generated content are a few things that are changing the landscape in marketing, creating new patterns of influence in consumer behavior, for businesses and organizations.

One emerging trend are strange pixilated boxes appearing on magazine advertisements, pamphlets, in-store promotion signs, merchandise, business cards, and a ton of other things. If you haven’t seen these strange matrix doo-hickeys, you soon will because they’re going to be a hot marketing tool for advertisers and businesses in 2011 (mark my words) and the opportunities are endless.

Photo: Chris Martin Studios

Photo: Chris Martin Studios

What is it? They‘re called Quick Response codes or “QR codes” – barcodes on steroids, if you will. They are very similar to the standard UPC code you see on the back of almost every retail item on the shelves, but can store up to 7,000 digits of website, text or phone numbers in a two-dimensional space. Nifty, huh?

QR codes originated overseas and were first used to track auto parts, but have since been incorporated in many innovative and imaginative ways. They have been extremely popular in Japan and Europe for a few years, and have finally arrived onto our shores.

How do you create a QR code? Simple. There are several online sources that produce QR codes by typing in a web URL, text, phone number, or email address in the QR code generator box. The two that I use are Kaywa QR Code ( and delivr (

How does it work? Download a free barcode reader onto your smartphone – Tag Reader or NeoReader (iPhone), QuickMark or  Barcode Scanner  (Android), QR Code Scanner Pro or ScanLife (Blackberry) .  Scan the QR code stored information. It will instantly link you to a business’ website, a customer service phone number, a special YouTube video of the product, text that can be forwarded to your friends or whatever the QR code creator wants you to see on your smartphone. There are countless ways you can use QR codes to expand your business’ or product’s information.

Here are a few examples how Vancouver businesses can use QR codes:

•  Car ads.Dick Hannah Auto Mall places an ad in the newspaper of their 2011 inventory sale. Next to the picture of the featured automobile is a QR code. Scan it with your smartphone and it links to a YouTube video of the vehicle’s features.

•  Product information. Local sports apparel company, KGS Custom Shirt Company, adds QR codes to their shirts hang tags that direct consumers to their website and learn about the product and proper care.

•  Libraries.The Vancouver libraries can attach QR codes to the back of book. After scanning it, audio of the author or librarian reads a synopsis of the book. Finding a particular book can be used at the library by placing a QR code on index cards (do they still use those?) or computer screen. Scan it and a map of the library appears on your smartphone with directions.

•  Art walk. Galleries should place QR codes next to art pieces during Vancouver’s Downtown Association First Friday Art Walk. Uploading an audio or video link of the artist describing the inspiration behind the art piece – making the connection more personable and charming.

•  Selling a home. Realtors and sale-by-owners can take advantage of this new technology by posting a QR code on the “for sale” sign or flyer. Potential buyers can scan the code and it will upload a virtual tour of the house onto their phone

•  Fundraising. Nonprofit organizations, like SHARE of Vancouver, can add QR codes onto their mailers or newsletters that link to their donation or volunteer page.

You see, QR codes are fun!

As the smartphone market skyrockets, so will the use of QR Codes to convert users from a printed medium and/or traditional advertising to the interactive world of online media in new and engaging ways.

So the next time you see a QR code, scan it and see what lies ahead. You’ll be surprised.

View Slideshare presentation “Put a QR Code on it! How Non Profits Can Use QR Codes”